There are thousands of podcasts on every platform, from Anchor to Spotify. There are so many that it feels like you’ll get lost in the crowd if you start your podcast.
That fear you won’t be able to stand out from the crowd and have nothing new to offer is common! And it’s a big enough worry that many people have scrapped their podcast ideas before they can even begin. People become worried that there won’t be an audience out there for them.
So how do you stand out from the crowd? What can you do to offer something no other podcast in your genre can?
Don’t panic! We’ve got the answers for you.
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There will always be an audience for your podcast.
This is a reminder that no matter how you produce content. Whether it is the same in specific ways as another podcaster, you will find an audience.
How?
Well, the way one person presents and produces a podcast will be different from how you do it. And sometimes people will prefer your method over the other. Or listen to both of you. So, you don’t need to worry about standing out as much as you think you do!
Research is good
However, if you still feel that nagging voice of doubt telling you your podcast has got to stand out. I would begin with the best thing you can do.
Research!
Look at what potential audience members want from their chosen podcasts. Try to brainstorm fun games or ways to engage with the subject that isn’t as popular. Or take a popular idea and change it up.
No one owns an idea! Someone can come up with it, but they can’t stop someone else from using it too.
I also recommend asking friends and family what they’d think would be fun to try out within a podcast format.
Or you could look at something popular within your genre and offer a take that’s different from the Populus. (As long as you can back it up) And having that difference of opinion is enough to make you stand out from the crowd.
How long are the podcast episodes?
One of the main ways to stand out is the episode length. I know it’s simple, so simple that it couldn’t possibly work!
But it does! If your podcast is shorter than the average podcasts out there, that becomes what you are recognised for. And if it’s longer, you’ll be known for the extended length and deep dives.
However, you shouldn’t just make it shorter to stand out. You should always keep your podcast to the length it naturally sounds good to listen to comfortably.
Suppose it’s too short or long; the audience will know and feel jarring. And with a podcast, audio quality and listening experience are always important.
Audio will have limitations.
How you format your podcast will change how you can make it stand out. If you stick with audio only, you can only change the delivery and length of the podcast. So you are limited in what you change.
Whereas if you go for a video podcast, you can play with visuals. For example, the studio’s background looks like where the presenters sit. Heck, it can become much more visual than audio-based for the delivery of your content. And being visual opens up a lot more options.
The way you design the cover art helps.
One of the best ways to make your podcast stand out is to design or create fantastic cover art. Designing it so the cover art shows off your podcast’s genre and your host’s personalities will help make you stand out.
Plus, it’s one of the first things a potential listener will see! And so, it puts you in a better position to gain listeners.
You can also write a creative description that is an excellent call to action. And in a tone and style that fits you and your podcast.
And the way the description is written and the way the podcast is titled can tell your audience a lot in a short space of time. Experiment with how it sounds, and it’ll help you stand out amongst the bazillion podcasts out there!
We hope this advice has helped calm your nerves about making your podcast stand out. And finding a home on the many directories out there!
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